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Our Story
Made with Purpose,
Worn with Pride.
Soft Chapal was born from a simple belief: exceptional footwear should be accessible, sustainable, and above all — beautifully made.
Our Mission
Crafting Confidence, One Pair at a Time
We started Soft Chappal because we believed there was a gap in the market — shoes that looked luxury but didn't require a luxury budget. Shoes that told a story and lasted long enough to continue telling it.
From our first workshop in Lahore to serving thousands of customers worldwide, our commitment has never wavered: make the best shoe possible, at the fairest price possible, and stand behind every single pair we sell.
What Drives Us
Our Core Values
Passion for Craft
Every shoe is a labor of love. We obsess over every stitch, seam, and sole to deliver footwear that exceeds expectations.
Precision Engineering
Our design process combines traditional techniques with modern innovation to create shoes that are as functional as they are beautiful.
Sustainability
We responsibly source our materials and work with artisans who share our commitment to ethical and sustainable production.
Timeless Innovation
We honor classic footwear traditions while embracing new technologies that make our shoes more comfortable and durable.
Our Journey
Milestones
Founded in Multan, Pakistan with just 12 styles
Expanded to 3 flagship stores across major shops
Launched online — reached customers in 20+ countries
Passed 10,000 pairs sold milestone
500+ styles. Still crafted with the same passion.
The People
Meet Our Team
Rana Kashan
Founder & CEO
A undergraduate from University of central Punjab, Kashan brings global perspective and bold creativity to every collection.
Rana Javaid
Head of Production
With over 15 years in the footwear industry, Javaid founded this brand with a clear mission: premium shoes for everyone.
Rana Adnan
Head of Design
Adnan oversees our manufacturing partners across Pakistan and European Countries, ensuring uncompromising quality at every step.
Become Part of Our Story
Join thousands of customers who walk with confidence every day. Find your perfect pair in our collection.